Terms of Website Use

These terms tell you the rules for using our website at www.thehumanpremium.co.uk.

1 · Who we are and how to contact us
This website is operated by Adam Clarke, trading as The Human Premium, a sole trader established in England.

Proprietor: Adam Clarke
Trading name: The Human Premium
Address for service of documents: 3 Oriel Road, Street, Somerset, BA16 0JL
Email: [email protected]

In these terms, "we", "us", and "our" mean Adam Clarke trading as The Human Premium. "You" means any person using this website.

2 · By using our website, you accept these terms
By using our website, you confirm that you accept these terms of use and agree to comply with them. If you do not agree, you must not use our website. These terms refer to the following additional terms, which also apply to your use of our website:

· Our Privacy Notice, which sets out how we handle personal data.
·  Our Cookie Policy, which sets out how we use cookies.
·  Our Copyright and Intellectual Property Notice, which sets out our rights in the material published here and what you may and may not do with it.

Where you engage us to provide services, that engagement is governed by our Terms of Business and by the scope of work agreed between us, not by these terms of use.

3 · We may change these terms, and this website
We may amend these terms at any time by amending this page. Please check this page from time to time. The version in force is the one published here. We may update and change our website from time to time, and we do not guarantee that it will always be available or uninterrupted. We may suspend, withdraw, or restrict availability of all or part of it for business or operational reasons, and we will not be liable to you for doing so. You are responsible for making all arrangements necessary for you to access our website, and for ensuring that everyone accessing it through your internet connection is aware of these terms and complies with them.

4 · Our content is general, and it is not advice
This is the most important provision on this page, and we would ask you to read it carefully.

4.1 The material published on this website — including essays, articles, frameworks, models, diagrams, downloadable resources, and any other content — is provided for general information and interest only. It is not advice, and it is not offered as advice.

4.2 Nothing on this website constitutes legal, regulatory, financial, tax, insurance, employment, clinical, or professional advice of any kind, and nothing on it is tailored to your circumstances, your organisation, or any decision you are contemplating.

4.3 Reading this website does not make you our client, and it does not create any advisory, contractual, or professional relationship between us. Such a relationship arises only where we have issued a scope of work and you have accepted it in writing.

4.4 You should not act, or refrain from acting, on the basis of anything published here. Before taking any step that matters, obtain advice from a suitably qualified professional who knows your situation. We are glad to be that person, on the terms set out in our Terms of Business — but until then, the material here is a contribution to your thinking and nothing more.

4.5 Although we make reasonable efforts to keep the material on this website up to date, we make no representations, warranties, or guarantees, whether express or implied, that it is accurate, complete, current, or fit for any purpose. Material may be superseded by developments we have not yet reflected.

4.6 To the fullest extent permitted by law, we exclude all liability for any action you take, or fail to take, in reliance on any material published on this website.

5 · Breathing exercises and physical wellbeing

5.1 Where this website describes breathing techniques or exercises, that material is educational. It is not medical advice, not treatment, and not a diagnosis or cure for any condition. It is not a substitute for advice, medication, or treatment from a qualified clinician, and you should not stop or alter any prescribed treatment on the strength of it.

5.2 Breath-hold and reduced-breathing exercises are not suitable for everyone. They can cause dizziness or fainting. They are not suitable, or require prior clearance from a doctor, for anyone who is pregnant, or who has or has had epilepsy or a seizure disorder, uncontrolled high or low blood pressure, a cardiovascular condition, a history of stroke, severe or unstable asthma, type 1 diabetes, sickle cell disease or trait, a kidney condition, a panic or anxiety disorder, a recent operation or injury, or any other serious medical condition. This list is not exhaustive.

5.3 Never attempt a breathing exercise in or near water, while driving, while operating machinery, or in any position from which a fall could cause injury. Stop immediately if you feel dizzy, faint, breathless, or unwell.

5.4 If you are in any doubt, consult your doctor before attempting anything described here. Nothing on this website has been prepared with knowledge of your health, and no supervision is provided to a reader.

5.5 Instruction delivered by us in person or online is a different matter and is governed by our Terms of Business, which require a health declaration and an Oxygen Advantage client intake form before any person may take part, and which restrict participation to adults.

5.6 We do not work with any person under the age of 18, in any context, under any of our services.

5.7 Oxygen Advantage is a registered trade mark of its owner. We use the name solely to identify the certified training we deliver, and we claim no rights in it.

6 · Contacting us through this website

6.1 The form on this website, and our email address, are routes for enquiry only. Sending us a message does not create a contract, does not oblige us to act, and does not place us under any duty to you.

6.2 We aim to reply to enquiries promptly, but we give no guarantee as to response times, and we are not liable for any loss arising from a delayed or undelivered message.

6.3 Please do not send confidential, sensitive, or privileged information through the form or by unencrypted email. If a matter needs that kind of care, say so briefly and we will agree a secure route.

7 · Intellectual property
Our rights in the material published on this website, and what you may and may not do with it, are set out in full in our Copyright and Intellectual Property Notice. That notice forms part of these terms. It includes our reservation of rights in respect of text and data mining and the training of artificial intelligence systems.

8 · How you may use our website

8.1 You may use our website only for lawful purposes.

8.2 Our website is intended for adults. You must not:

(a) use our website in any way that breaches any applicable law or regulation, or that is fraudulent or has any fraudulent purpose or effect;
(b) use our website to send, knowingly receive, upload, download, or use any material which is defamatory, obscene, offensive, or otherwise in breach of these terms;
(c) introduce any virus, trojan, worm, logic bomb, or other material which is malicious or technologically harmful;
(d) attempt to gain unauthorised access to our website, the server on which it is stored, or any server, computer, or database connected to it, or attack it by means of a denial-of-service attack;
(e) use any robot, spider, crawler, scraper, or other automated means to access, monitor, copy, index, or harvest any part of our website, except that a search engine may index the site in accordance with our robots.txt file; or
(f) reproduce, frame, or present any part of our website in a way that suggests an association, approval, or endorsement that does not exist.

8.3 A breach of clause

8.2(c) or 8.2(d) may be a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and will co- operate with them, including by disclosing your identity to them. In the event of such a breach, your right to use our website will cease immediately.

9 · Links from our website
Where our website contains links to other sites and resources provided by third parties, those links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or of any information you may obtain from them. We have no control over the contents of those sites or resources, and we accept no responsibility for them or for any loss or damage that may arise from your use of them.

10 · Our liability to you

10.1 Nothing in these terms excludes or limits our liability for death or personal injury arising from our negligence, for fraud or fraudulent misrepresentation, or for any other liability which cannot legally be excluded or limited.

10.2 We do not guarantee that our website will be secure or free from bugs or viruses. You are responsible for configuring your own information technology, computer programmes, and platform to access our website, and you should use your own virus protection software.

10.3 We exclude all implied conditions, warranties, representations, and other terms which may apply to our website or any content on it, to the fullest extent permitted by law.

10.4 If you are a business user, then subject to clause 10.1 we will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, arising under or in connection with use of, or inability to use, our website, or use of or reliance on any content displayed on it. In particular, we will not be liable for loss of profits, sales, business, or revenue; business interruption; loss of anticipated savings; loss of business opportunity, goodwill, or reputation; or any indirect or consequential loss or damage.

10.5 If you are a consumer, then subject to clause 10.1 we are responsible to you for foreseeable loss and damage caused by us, and not for anything unforeseeable. This website is provided for domestic and private use, and we will not be liable to you for any business loss. Nothing in these terms affects your statutory rights.

11 · Uploads and submissions

11.1 This website has no facility for public posting or comment. Where you nonetheless send us material — through the form, by email, or otherwise — you confirm that it is accurate, that it is yours to send, and that it does not breach the rights of any third party or any applicable law.

11.2 We may remove, refuse, or decline to act on any material sent to us, at our discretion.

12 · How this website is made
We use artificial intelligence tools in the preparation of our written and visual material. The thinking, the judgement, and the accountability for what is published here remain ours. This is the standard we publish, and it is the standard we hold ourselves to.

13 · Governing law

13.1 If you are a business user, these terms, their subject matter, and their formation (and any non-contractual disputes or claims) are governed by the law of England and Wales, and we both agree to the exclusive jurisdiction of the courts of England and Wales.

13.2 If you are a consumer, these terms, their subject matter, and their formation are governed by the law of England and Wales, and you may bring proceedings in the courts of England and Wales. Nothing in this clause deprives you of the protection of any mandatory provision of the law of the country in which you are resident.

14 · Contact
To contact us about anything on this page, write to [email protected].

Version 1.0 · 11th August 2026

© 2026 Adam Clarke trading as The Human Premium. All rights reserved.